A Peek at the Preak

It has been an embarrassment of riches lately.  So much going on, so many things to blog about, a lot more in the wings, and then -- there's the Preakness.

I've put my other topics on the proverbial back burner but the state's signature sporting event can't simmer a moment longer.  So here is how it broke from the gate -- as seen by one who was there among the beautiful and bountiful (that would be Terry, our leader) and one who watched carefully for two hours in front of a flat screen, sipping ice water, eyeing carefully how Maryland was displayed to the world. (That would be me.)

We saw two different events, but both bode well for Maryland.  The Preakness is a very festive, highly charged day at work for those in Economic Development.  It is the chance for our state to strut its stuff, from hospitality (traditional Maryland culinary favorites are a delectable part of the showcase) to products.

Under Armour, certainly one of the most recognizable sports apparal brands, had the premier locale in the corporate village.  Their chalet was right beyond the finish line  In addition to Being Seen, Under Armour used their Preakness digs to entertain corporate clients.  In their case, that includes sports celebrities who wear their brand and university ADs who outfit their teams in the distinctive entwined UA logo.   Terry was most impressed with the Under Armour presence.  It is as associated with Maryland as the swoosh folks are with Oregon, and tying it into the Preakness was a visible reminder to everyone there.

(Remember -- Kevin Plank is a bit of a racing buff himself.  He bought Sagamore, the Vanderbilt horse farm in Glyndon where Native Dancer pranced, with the idea of making it again a major player in the racing industry.  so he has more than microfiber in the world of Maryland sports.)

Watching at home, I couldn't see the Protect this House villa.  The brand is too recognizable, so I guess NBC wasn't giving freebie exposure.  What they did show were pastoral scenes (at least the blimp shots made it look pastoral) of the infield, and nice tight closeups on the flowers and food preparation in the VIP section.  As Terry pointed out -- it was a beautiful day and everyone looked their best and were in high spirits at the festivities.

Getting back to the working aspect of it, Terry spent some time with the owner of a major sports franchise who is considering a move to Maryland.  The Preakness was a splendid opportunity to show him a good time and introduce him to potential sponsors and investors.  It's the kind of ambiance you can't offer in a conference room or trade show.  It's an energy that has to be experienced, and in Maryland it's as predictable as the third Saturday in May.

Time for the game.  More tomorrow