Sold Out Soccer

It’s official – the Chelsea FC-AC Milan soccer match taking place at M&T Bank Stadium July 24th has sold out, ten days before the event. This “friendly” is more than an exhibition . For the first time, the European soccer teams who cross the pond post season will be participating in a round robin tournament known as the World Football Challenge. Each team plays three times in the six matches, accumulating points to determine the winner of the inaugural Challenge. The event in Baltimore will be broadcast live on ESPN.

Baltimore, with its avid soccer community, is a natural to host a contest between two teams recognized as the best of the best. The fact that this came about is a tribute to the synergy created by the Office of Sports Marketing and the Baltimore Ravens, who took quick advantage of an opening in the schedule to land this premiere event (au revior, Montreal) on very short notice.

The showcase event gives us yet another opportunity to demonstrate why Maryland is such an excellent choice. We’ll be commenting as more preparations take place prior to Friday’s face off.