Pages

Mar 9, 2011

Where Trails Meet Tourism

There's an interesting story out of Cumberland this week, concerning the Scenic Western Maryland Railroad.

In their annual budget presentation to the County Commissioners, the railroad's management revealed that ridership on the attraction (which takes visitors on a 32 mile trip up the mountain to Frostburg and back) was up by 22% in 2010, for a total number of 38,300 passengers for the eight month season.  Even better news is that more than 11,000 stayed at least one night in the area.

Any business increase in 2010 was noteworthy, but such a dramatic change in such a difficult year is almost astonishing.  But it is also easy to explain when one considers the growing popularity of their new best friend  -- the neighboring Allegheny Highlands Trail.

The Allegheny Highlands is the Maryland portion of the Great Allegheny Passage, which extends from Cumberland to Pittsburgh.  In Cumberland, it connects to the historic C&O Canal towpath all the way to Georgetown.  Surveys taken along various stretches of this trail indicate that hikers, equestrians, and cyclists come from all over the country to experience the beauty of the rivers and mountains it goes over and through.

Allegheny Highlands opened just a few years ago, the vintage railroad saw a great opportunity to partner with it, running shuttle services to Frostburg for cyclists who wanted to chug up the winding hills and coast back to Cumberland. 

(They must have had the Merry Marketeers in mind.)

For those who saw the wisdom (and economic impact) of completing the same passage first envisioned by George Washington to make it accessible for tourists and outdoor enthusiasts, it is fulfilling the promise.  As other local jurisdictions consider similar projects, they realize trails are more than a quality of life amenity -- their heritage appeal, proximity to other attractions, and user friendliness make them a genuine tourist attraction.

No comments: