Attendance for the three day weekend clocked 170,000, but that was certainly not the only benefit. Long Beach officials estimated the race had a $35 million economic impact on the region.
The Los Angeles Times called the 36th Long Beach Grand Prix a “marketing megaphone for the city” because of the visitors it brought to town and the millions more who watched the event on multiple platforms.
Long Beach followed the road course in St. Petersburg by two weeks. St. Petersburg had a rain delay, which postponed the main event by a day. Despite the thunderstorms, attendance met or exceeded the 160,000 from last year. City officials were described as "extremely pleased" with the results.
So while we can't count the chickens before they hatch here in Maryland, it doesn't hurt to start calculating the dollars it could potentially bring by looking at what similar events produce.
It only makes sense.
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