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Apr 2, 2011

Premier Product Placement

This sign greets drivers as they approach Turn Ten on Russell Street.  There for years, it  harkens to the days when were real corner service stations.  But as of yesterday, it is something entirely better.  For when the the Baltimore Grand Prix pack zooms by, it becomes the perfect product placement for one of the international event's newest sponsors.

Yes, the Philadelphia-based fuel provider Sunoco will be the official fuel and Pit Lane sponsor,  playing a key role in keeping the racers on track as they travel speeds of up to 180 mph throughout the streets of Baltimore.

Our friendly Ridgely's Delight neighbor has long been a fixture in our lives here at Camden Yards.  The Junquemobile has limped in on fumes or low tires on more than one occasion.  It's a buffer between quiet residential street and a major thoroughfare.

Now, of course, it becomes a focal point in the coverage as cars careen around the corner on the serpentine stretch between Lee and Pratt.

Baltimore Grand Prix has also picked up a few more sponsors with local ties, like Chevy Chase-based GEICO insurance.  By an amazing coincidence the Gecko himself already has a presence close to the course.  He graces this silo overlooking Lot O near M&T Bank Stadium.

There are a number of alcoholic beverages as sponsors.  We don't need to list them here, but you know they will be in attendance at the Turn Ten.  Like us, they've been regulars for years.

The Grand Prix is beginning to feel like an established part of the neighborhood.  Maybe that's because it already is.

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