Pages

May 30, 2010

Touting de Tours

This is the week Terry and representatives from Medalist Sports will meet in Annapolis to determine the level of support for staging a week-long, statewide Tour de Maryland in 2012.  Terry invited tourism representatives from every jurisdiction, because an event of this magnitude brings visitors from all over.  It cannot happen without support from local governments to assist with logistics, either.

And yes, while corporate support is the lifeblood of any professional event, the place where the gears shift and the tread hits the trail is with the fans and cycling community.  This is where the outreach occurs and the volunteer base germinates.  Fortunately, Maryland has a thriving network of clubs, activities and events that will only be enhanced by the presence of a high profile, multi tiered event like Tour de Maryland.

The cycling community has many components, from the folks who use it as basic transportation to the daredevils who push the envelope with tricks and obstacle courses to the environmentalists who enjoy the experience of the many natural resources Maryland has to offer, to the fitness buffs who compete in triathlons and other challenges.

A large scale professional race like a Tour de Maryland taps into all these enthusiasts.  It gives them a platform to advocate cyling issues and draw attention to local businesses and resources that support bicycling.  It also includes them in the festivities and attractions in a festival atmosphere.

A good regional example of this model is the recent BikeJam in Baltimore.  I went last year and saw the professionals as they whizzed through Patterson Park in a day-glo colored blur.   Reminded me of a psychedelic poster I had in my dorm room.  But the races were only one of the attractions.  There were recreational rides, seminars on health and safety, and demonstrations of trick riding.

There are other bicycle events in the coming months that focus more on recreation, health, and fitness.  Tour Dem Parks, Hon in Baltimore began eight years ago as a way to showcase the newly opened Gwynns Falls Trail.  It has expanded over the years to include four different routes.  The 14 mile family ride (that's the one I did,) a 25 mile that adds Druid Hill Park, a 35 mile which includes even more of Baltimore, and a metric century (64 miles) that extends to Patapsco State Park.

You can tell who's there for the long haul.  They show up in matching spandex and sunglass ensembles.  They are either part of a racing team or a triathlon training program.  And they carry more water than a camel.

The event has grown every year.  In 2009, more than 1,000 participated.  Even more are expected this June 13.

Because almost all the courses take riders through the Camden Yards complex, this is a good way to learn how bicycle-friendly and easily accessible the stadiums are.  This year, a large map of the Gwynns Falls Trail and Baltimore will be in place at the corner of Warner and Ostend.  This will remind all our visitors just how convenient we are to downtown and the public/alternative transportation routes.

The inaugural Tour de Frederick is a little more ambitious, lasting the weekend of August 13-15 and giving participants the opportunity to take in the piedmont experience with trips to the ballpark and museums. (Can you see the tourism factor now?)

In October, the Sea Gull Century is planning its 22nd annual event, beginning and ending at Salisbury University and taking in many of the sights of Maryland's Eastern Shore.  Last year, more than 6,000 participated.

So you can already see how well the bicycle community is organized in three major regions of Maryland with entirely different demographics.  Just imagine an event that would showcase the entire state's bicycle community and enhance the many resources and activities we already have.

We'll find out a lot more of what is possible and what needs to be done to make this happen in Maryland.

If you are part of the cycling or tourism communities and want to learn more about this informational meeting, blip Tweety at info@marylandsports.us.

No comments: